April 18, 2006

The sad part is, somebody thought it was "edgy"

brazil.0.jpg I saw this ad for the first time today and had to read it twice to make sure the double entendre wasn't in my perverted head. Nah. Ever since Norwegian Cruise Lines, "here" has been the definitive way to refer to tourist destinations in advertising, while "down there" has other, deeply ingrained connotations. A quick Google finds that Copyranter agrees — and like me smells desperation. In the comments, Restless Man points out other ways in which this ad is lame.

At least they couldn't find a travel-themed pun for Telly Savalas.

Posted by Daniel Radosh


That's lame, but at least it conjures something. Try Washington state's new tourism slogan: "SayWA".

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