And, indeed, most movies stink to this dayJim Donahue
Picture this: The year is 1960, and you're an advertising executive. You've been given the campaign for a movie produced by Mike Todd Jr., in a new process called Smell-o-Vision. In this amazing new cinematic wonder, various odors will waft through the movie theater, keyed in to visuals on the screen in Scent of Mystery: a load of bread, flowers, a pipe, etc.*
It's a groundbreaking idea--a true milestone.
So you sit down at your desk, determined to compare Smell-o-Vision to earlier breakthroughs: The first moving pictures. And the dawn of sound, of course.
Suddenly, it all comes together, and you've got the most amazing ad line ever:
FIRST They Moved
THEN They Talked
NOW They Smell
No, I'm not making this up:
*Since Mike Todd Jr. is not John Waters and this is not Polyester, there is no dog poop.
(Via the Mobius Home Video Forum, where I nabbed the image.)