Peta was quick to capitalize on NBC's rejection of its proposed "go veg" Super Bowl ad � so quick that it's almost as if it never expected the ad to be approved and created it solely to manufacture some controversy and publicity.
That said � well, that and how loathsome Peta is in general, since somebody's gotta kick off the flame war � it is a pretty awesome ad. Way better than the kind of disgusting one Paris Hilton did for Carl's Jr., so score one for the veggies.
Still, the only thing that makes it worth blogging is the official response from NBC's VP of advertising standards, which Peta's team of professional faux-ironists couldn't have scripted better themselves.
The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards. Listed below are the edits that need to be made. Before finalizing the spot, we would like to view a Quicktime file as well as a DVD with high resolution.
:12- :13- licking pumpkin
:13- :14- touching her breast with her hand while eating broccoli
:19- pumpkin from behind between legs
:21- rubbing pelvic region with pumpkin
:22- screwing herself with broccoli (fuzzy)
:23- asparagus on her lap appearing as if it is ready to be inserted into vagina
:26- licking eggplant
:26- rubbing asparagus on breast
Victoria Morgan
Vice President, Advertising Standards
NBC Universal
