Radosh.net

On first viewing, the dichotomy between these two 1968 campaign ads seems to be fear vs. hope. But really it's a distinction between framing the debate and fighting back within the other guy's frame. That's why even though both ads are compelling, visceral, and expertly executed, Nixon's wins. Humphrey's ad is smarter (and his policy proposals sound), but it begins from the premise that crime is Nixon's issue and Nixon has the solution. Humphrey's message — don't worry, I'll do everything Nixon will and a little more — is defensive and, except on an intellectual level, unpersuasive.

Lessons for 2008...?

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Posted by Daniel Radosh

11:48 AM