Not sure what it signifies, but today's story on Beer Pong marked the second WSJ middle column in two months to profile a fledgling cottage industry springing up around a Middle-America drinking game. Two months ago (in the same space, with the same Chicago dateline, but a different byline) the paper ran a very similar story about the Midwestern beer-in-one-hand game called "Bags," but also known as "Cornhole" in some parts.
Even if the article doesn't interest you check out what is surely the most comprehensive and professionally drawn infographic explaining the rules of Beer Pong in existence:
