I honestly have no idea what made Gawker think Diary of a Park Slope Mommy would be a good idea. My comment on that post expresses my disbelief. The problem isn't the idea itself so much as Gawker doing it. I mean, I don't happen to find Blue States Lose remotely amusing, but at least it fits the Gawker mandate. This just mystifies me with its earnest cluelessness. Would they do Diary of a Williamsburg Hipster? That's the kind of thing Gawker exists to mock. I've heard that Denton has issued a decree for more high-concept features on his sites, so I guess that's what's behind DoPSM. Which also means that if nobody reads it, it's toast, which is at least some consolation. I'd say more about the initial column itself, except that there's about an 85% chance that the writer is someone I know.
Besides, I would certainly hope that anyone who does want to follow the travails of self-aware Park Slope mothers is already reading Smart Mom in the Brooklyn Papers.
Update: Since there's a dubious tradition of moaning that Gawker (like the Village Voice!) was always better in some mystical golden age that came before this one, whenever this one happens to be, I should say that I think that overall the site has improved tremendously in the last few weeks, presumably due to the addition of TMFTML's Alex Balk.