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January 4, 2004

So this researcher proves that

Daniel Radosh

So this researcher proves that people eat more when they get larger portions by feeding subjects from a bowl of soup that's being secretly refilled from the bottom.

"People believe they're pretty good at calibrating what they eat," said Wansink, 43, who studies the psychology of food. "I don't think they are. I think they rely on benchmarks, essentially the fill level of the bowl. There tends to be this visual cue that you're full."

And yet you know what the only practical outcome of this research is going to be: Restaurant chains will start using the trick soup bowls to save customers the trip to the all-you-can-eat salad bar.

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